Man looking at holographic screenviews of field and staff production.

Technology & Innovation


John Deere FarmForward 2.0 – Revolutionizing agriculture, one plant at a time

Imagine what artificial intelligence, automation, and connectivity can do to grow the food that you eat every day.  John Deere shares this vision of a future farm, powered by technology to help farmers sustainably feed our growing world.  We’re changing the massive landscape of agriculture…our innovation never stops.


Employees in front of a backdrop at a gala accepting this award

Customers Rank John Deere Among Most Innovative Companies

When it comes to innovation, customers rank John Deere ahead of such major technology companies as Google and Facebook. That was the finding of a research project of the Gabelli School of Business at Fordham University and the Norwegian School of Economics. 

The outcome of the research is the American Innovation Index, the first ever survey in the U.S. measuring company innovativeness based on customers’ experiences doing business with them. The index looked at customer-focused innovation by determining how customers perceive a company based on creativity, innovation, and providing value to customers.

Read more in the John Deere Journal.